The demand for indomie noodles by most Ghanaians is gradually creating a new source of Business Avenue and raking in large profits for sellers. With incomes as high as GHS800 cedis a day being raked in by some indomie sellers, it is no surprise more people are venturing into the noodle business at the expense of the once popular ‘bread and egg’ business which took over the streets of Accra some time back. The business, which is said to be lucrative, is seeing a massive increase in the number of sellers due to the interest Ghanaians have generated in the noodles. It is common now to find ‘tea joints’ serving the popular and ‘profitable’ indomie noodles as well. Business Day’s checks around various locations in Accra showed that on the aver age, about five indomie joints can be located in the same area, not far from each other. Some of these sellers begin business from dawn to night,
morning to evening; with those who sell the noodles on part time basis working in the evenings only. A woman who sells indomie at a bus station explained that the business was lucrative with a lot of patronage from people in and around the station. According to her, with a mini pack and large pack of indomie going for GHS5.00 and GHS8.00 respectively, she makes about GHS 800 cedis daily. “I begin my business from 3am at dawn to 10pm at night. About more than 100 people buy indomie in a day because
I am in a station and so many people come in to board buses.
There are always people in the station almost 24hrs a day.
Averagely, I make about 800.00 a day”, she revealed. Some sellers explained that despite doing other jobs during the day, they sell the indomie noodles on part time basis in the evenings for extra income. “I am a teacher but i do this indomie business as a part time business. I start from 5pm and close at 10pm. I sell to more than 30 people each evening and I make about 350.00 cedis”, a lady explained to Business Day. A woman at Dome market also added, “I cannot tell the number of people I sell to in each day because they are many. I do this business alongside others but the indomie business is better and gives more money. Besides a lot of people like it so the income is
as good as the business itself ” she simply stated. An interview Business Day had with some of these indomie sellers and consumers showed that a lot of Ghanaians, both young and old, enjoy the noodles with young singles patronizing even more.
