Fragrances have been part of history since time immemorial. In the days of the Egyptians (Ancient Kemet), fragrances played a key role – from the grooming of young women to the embalming of dead bodies. In Ancient Persia, your fragrance determined your class in society and to an extent, it was a sign of political power.
Today, it is seen as a necessary aspect of our world. Everyone is naturally attracted to nice smelling people, places or things. I’m actually yet to meet people who enjoy breathing in awful smells. Scent has the ability to influence individual behaviour almost instantaneously and we therefore have to be critical when choosing and combining particular essential oils to achieve our aim.
A study conducted by the University Of Rockefeller in 2010 shows that an average human can remember:
-5% of what we see
-2% of what we hear
-1% of what we touch
-35% of what we smell.
Smell is the most powerful and emotional of all senses. Companies are able to connect with clients on a deeper emotional level; this is why hotels, banks and retail shops are buying into the idea of scent marketing.
Scent Marketing goes beyond spraying nice fragrance in a space; it is the art of taking a company’s brand identity and working on customer’s subconscious and triggering impulsive reactions from them. It is very essential to fill your atmosphere with nice smelling fragrance for scent sparks moods. Combining scent with other marketing cues amplifies brand experience and establishes a long long-lasting connection with consumers.
Companies can learn how to harness that power for use in doing business because today customers really do follow their nose. As companies try to stand out from the everyday advertising clutter, some are jumping on the “olfactory marketing” wagon, a practice that should be encouraged especially in our mission to set ourselves apart from the rest.
Scenting your office makes you work better, relaxes your brain muscles and makes you focus. The use of natural fragrance like the reed diffuser makes it even better. It comes with some benefits as easing tension and reducing anxiety, the effect that the smell of coffee has on people is an excellent example of classical conditioning at work – in psychology, classical conditioning is when a new behaviour is learned based on the process of association.
The conducive environment you provide for your clients will make them linger longer because no one will like to stay in a bad smelling environment for a long period.
Make a conscious effort to create a welcoming and relaxing ambiance for your clients for they will remember you for that.
By: Ms. Gitta Quainoo (Scentsy Mixologist)
CEO, Olor Air Aroma
