AUCC boss shows 9 ways for biz perseverance

Honorable Kojo Yankah, African University College of Communications


Entrepreneurs must challenge themselves in making additions to their business portfolios, at least, annually, says Honorable Kojo Yankah, African University College of Communications (AUCC).

According to him, “you must challenge yourself that every year you will want to add something new to what you were doing before. Every year, at the end of the year while celebrating the Christmas and everything, think of your business and think what am I going to do differently the following year?

“It will help you,” he stressed.

He added “in every way, whatever you do, whatever business you are engaged in, you will need to have that at the end of every year [before] starting the next year. Wow! I have done this for how many years, what can I do differently next year?”

He gave this piece of advice when he took his turn at the AUCC School of Business’ monthly open lectures on Friday 17th November 2017 at the school’s conference hall.

Speaking on the “Perseverance in Entrepreneurship,” he shared with the students bits and pieces of his experience in arriving at his current status.

He them showed them nine processes for achieving perseverance in a business, namely: Know yourself – where are you in life; Career objective; Know your career area; How resourceful are you – what is your network? (relational capital); and Be positive–minded.

The others are: Arm yourself with self-skills – Communication, Negotiation, Motivation, Planning, Customer Service, Basic Accounting, Self-discipline, Stress Management, (positive self – image); Have faith in yourself; Be innovative and creative and Persevere.

Beyond these, Hon. Yankah urged the audience to read, look or go online and find other people they can get ideas from, ask questions, be inquisitive and observe.

On the other hand, he discouraged them from being suck at one place for long doing the same thing repeatedly.

Concluding his lecture, he motivated his listeners, saying “…don’t look back, no matter what business, it could be just selling on the street side, continue these are principles that are tested and proven.’’


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