Gone are the days when Africa was perceived as the dark continent. The continent has not been left behind in the technological revolution going on around the world, with new industries opening it up to the rest of the world. At the moment, Africa sits up there with Europe and South America in sports fanatism, with established gambling and betting companies such as Betway pitching tend in various countries of the continent.
Initially, South Africa was the best known country in Africa with regards to casinos, but with growing technology, you can play poker online with Betway casino games no matter which country you are in. A lot of aspects are pointing towards Africa becoming the next big gambling market, and here are the reasons.
#1. Rise of mobile technology
Advanced mobile technology is a luxury for all, from the Americas to Europe, through Asia and Africa. A bigger population of Africans now own, or can access a smartphone. With top gambling brands investing in mobile apps and mobile-powered websites, it has created the best platform for a new generation of gamblers. Free downloadable apps for both Android and iOS are available, making the market all the more attractive to the common man.
#2. Mobile money
Ironically, mobile money transfer technology was born in Africa, in Kenya to be precise. Many industries, if not all, have utilized the convenience that comes with this technology to the fullest, with the number of betting and gambling companies adopting the same increasing by the day. Mobil money platforms like M-Pesa and Airtel Money enjoy a massive customer base throughout the continent of Africa largely due to the quicker and more convenient services. That is not to mean other existing options like Mastercard, Neteller, Skrill, and other services are not useful.
#3. Lenient casino regulations
One of the reasons why the African gambling market is set to grow even further is due to the relaxed gambling rules by respective betting and controls boards. Compared to the strict regulatory bodies governing the European and other markets, Africa stands at an advantage. Countries like Ghana, Nigeria, Zambia, and Zimbabwe have authorities tasked with regulating the industry, but the rules are too lenient, given that they must ensure that they attract investors to boost their economies.
#4. High levels of unemployment among youths
For the longest time, the African continent has suffered from high levels of unemployment. Unemployed youths and sports fans are hugely targeted by bookmakers and casino companies, a trend that has caused the indecisiveness. As a sporting continent, Africa thrives in multiple disciplines where it has exports scattered all over the world. The levels of fanatism and unemployment drives them to gambling with the hope of making some winnings even as they follow their favorite sportsmen and women.
#5. Flooded market
The lenient gambling and betting rules only make Africa the ideal destination for numerous companies. As we speak, besides Betway, there are hundreds of other betting companies operating in several countries across the continent, both local and foreign. From the look of things, the market is only going to get bigger.
