African have always been enthusiastic about sports, with football taking over the hearts of many. Interestingly, sports are not only a source of thrilling entertainment but also an excellent opportunity to make cash by placing sports wagers. That’s why companies like Betway and other leading bookies have been targeting the African market over the last few years. These bookies are increasingly becoming popular as they accept payments through different convenient methods, including PaySafeCard, Paypal, Neteller, Mastercard, and mobile wallet solutions.
Growing the Local Economy
In Africa, sports betting an increasingly popular activity that’s pampered by the high levels of unemployment and its profitable nature. In fact, studies show that 60+ million people in Nigeria between 18 and 40 years are actively engaged in betting, spending around $15 daily. Similarly, statistics released by the South African government suggest that over 50% of the adults in the country bet regularly. That’s the story almost everywhere on the continent.
As more African continue placing wagers on the favorite sports, European and American betting operators now realize the potential that the continent holds. These operators are now seizing the opportunity to expand. The companies are also highly supported by local advocates who advise that this expansion is excellent for the economic growth of different African countries as it offers employment and generates government revenue through taxation.
The Rise of The African Betting Market
There are lots of reasons why online casino games and sports bookies are so prevalent in Africa. From their love for sports to lenient betting laws and high unemployment rates, millions of African results to betting regularly. However, everyone who places a wager has his reasons besides enjoying this leisure-time activity.
Why Sports Betting Is Spreading Fast In Africa
1. Great Sports Enthusiasm
While sports are widespread globally, anybody who knows Africa well knows that sports have a special place in many African hearts. Football is the most famous game in the continent, though it’s not the only game that the African loyally follows. Millions of viewers also enjoy watching and placing a wager on rugby, cricket, and boxing, all games available at Betway.
2. Lenient Betting Laws
With the African market being potentially very lucrative for US and European sports betting operators, its easy for them to expand in the continent. Most countries have embraced sports betting, with some having vague and unclear regulations on this developing industry. In fact, only South Africa has proper rules and regulations, though most Muslim countries have banned sports betting.
3. Advancements In Mobile Gaming Technology
As more African continue gaining access to a smartphone and mobile gaming tech, sports betting continues to grow. Today, millions of Africans are enjoying gaming on the go, and the operators are taking advantage of that by partnering with mobile money services like Airtel Money, Mpesa, and Orange Money.
Conclusion
While the African continent is still in the middle of a digital revolution, rules, and regulations on the sports betting market is still a new subject. A few countries have banned sports betting completely, but there’s still a large market for operators to expand. However, several factors influence the landscape, including licensing, reputability, privacy policies, reputation, and customer care services.
