By Sheila A. WILLIAMS MTN
Ghana, the leading telecommunication service provider in voice and Data and Mobile Money Services is celebrating it’s annual Internet Festival debbed i-Fest.
The month-long Internet Festival, which is it’s ninth year, is to create awareness about the internet and the immense benefits of a brighter connected world.
Speaking at the launch was the Senior Manager Products and Services of MTN, Mr. Bless Sefenu Agordjo, he mentioned the main objectives for dedicating a whole month of data education is to create awareness and promote the inherent benefits of mobile data broadband.
This is in line with MTN’s vision to lead the delivery of a bold new digital world to it’s customers.
He indicated that this year’s I-Fest is extremely exciting because MTN officially upgraded onto 4G+ with data subscribers from 1.5m in 2011 to over 13.5m data subscribers currently with 600 4G+ sites in different parts of the country.
This year’s internet festival is under the Theme “The year of the customer “ MTN seeks to reward the customer while offering great value for money.
This year’s internet festival month, is on three approach, Education, Experience and Access to data devices.
Education
MTN seeks to encourage customers to swap their Sims to enjoy the full benefits of 4G and 4G+ service.
Experience
A bold new digital world and living a digitally connected lifestyle created. During iFest, MTN would be creating a lot of experiential moments for customers to enjoy high speed data connectivity.
Experimental opportunities would be created at various touch points for customers to have a feel of the digital world.
Access to data devices
During the internet festival month, customers would be educated to upgrade and get one the newly launched MTN SMART feature phones and other devices such as MTN Turbonet. There would be device bazaars and digital fairs in several locations across the country this year.
Technology and infrastructure drive in data penetration
MTN continue to invest in quality technology that will enable customers to connect faster to the digital world.
4G+ has been launched to give customers access to superior, faster and unmatched connectivity to customers. MTN 4G+ offers up to 5x the speed of standard 10MHz LTE and up to 20x the speed of 3G.
Investment and increase of database sites
MTN has invested $160m dollars in infrastructure expansion and technology enhancement projects to give a spectacular experience to valued customers.
It has deployed 1,092 4G sites at the end of March 2019,out of which 600 sites are 4G+ in different parts of the country. The Launch took place at Madina Zongo Junction to increase awareness and bring customers closer to experiencing the good benefits of the 4G+ internet service.
