Assembly man for Kwabenya electoral area, Adolphus Briandt has applauded Kalyppo for undertaking free medical screening and preventive health education for children in the Kwabenya Community.
He explained that with the general attitude of most Ghanaians to seek medical attention only when they were ill, Kalyppo’s free medical screening and preventive health education was timely and most appropriate.
“Most often, we wait until we are sick before we go to the hospital but it is good to check your health status so that you will know your health standard. These days, the farm produce being used for cooking is full of fertilizers and other chemicals that are often not properly applied so what Kalyppo is doing is very good”, Adolphus said.
He called on Kalyppo to do more by embarking on such health education and screenings twice a year to better impact the lives of children in Ghana.
Kalyppo Kares, a flagship social responsibility effort by Kalyppo fruit juice, last weekend offered free preventive health screening for over 500 children in Kwabenya, a suburb of Accra.
The exercise, was the second in a series of preventive health screening and education exercises scheduled to take place in specific locations in the Greater Accra region.
The Children were given education on self-breast examination, oral hygiene, care at the menstrual stage and education on other health related issues.
Speaking to Business Day on the purpose of the exercise, Mrs. Sara Nana Yeboah, a nurse and CEO of Sangy Nursing Services explained that the project was aimed at ensuring and inculcating in children preventive health attitudes instead of the typical curative ones.
“We are not screening for Illnesses. The basic concept for this is preventive health for children and so we don’t want to wait till they get sick. We are looking at oral hygiene, personal hygiene, self-breast examination and care at the menstrual stage. So this exercise is just bits and pieces of the totality of care for kids”, Mrs Yeboah stated.
Chris Nana Ampadu, Project manager for Kalyppo Kares explained that with their products targeted towards children, the company strategically planned its corporate social responsibility program to benefit children in deprived areas in Accra.
“Looking at our target market, our efforts were to ensure that our corporate social responsibility, Kalyppo Kares for kids – which is a free health screening -, is geared towards children in the most deprived areas in the country using the 2010 population census as a point of reference. What we are currently working on is a pilot for four weeks and we are looking at Madina, Kwabenya, Jamestown and Tema. Depending on how the pilot goes, our heads have promised us that if it is successful, they will then move the project to other communities across the country for a one year period”, Mr. Ampadu said.
He stressed that though they had initially targeted to screen 200 children in the four locations in Greater Accra, the turn up for Madina (their first location) had been overwhelming with over 250 children registering. This, he said, prompted Kalyppo to increase the numbers from 200 to 500 for the Kwabenya area.
The pilot project is in two parts comprising the health screening cum talk section and entertainment section which entails bouncy castle, musical chairs, face painting among other activities with a lot of prizes and giveaways.
Jamestown is set to benefit from the next (3rd in the series of 4) Kalyppo Kares project on the 29th of August 2015, at the Jamestown Mantse Agbonaa Park from 9am to 5pm, with Tema Community 1 (last location) slated for 5th September 2015.
Kalyppo is the flagship natural fruit juice brand from Aquafresh Limited. Aquafresh Limited is a manufacturer and marketer of packaged food products and non-alcoholic beverages in Ghana.
The Kalyppo brand launched in 1998 is for children of all ages, but especially for those aged 4 -16 years old. Kalyppo has no added preservatives.
