By Sheila WILLIAMS
Jumia Ghana has slashed prices of goods by 80 percent to fulfil promise to it’s cherished customers. This year’s Jumia Black Friday is a way to democratize ecommerce and show vendors and customers all the opportunities of internet and fulfil promise.
Speaking at the press conference in Accra, for this year’s event, The Co-CEO of Jumia E-commerce Africa, Mr. Massimiliano Spalazzi said “2018 Jumia Black Friday sale, is an opportunity to deliver on promises of Jumia to their valued and cherished customers”.
“Over the years, we have promised our customers mind blowing deals on quality items across all categories and this sale presents a unique opportunity to fulfil these promises. It is the biggest online sale of the year not only in Ghana but in Africa and the world at large” he added.
Jumia Ghana is very much optimistic the users of its e-commerce platform would enjoy the very best deals in various categories during this year’s Black Friday festivals, which is running for 22 days, runs from Friday 16 November – Friday 7 December, 2018.
Jumia promises to offer amazing jaw dropping discounts as high as 80% on over 50,000 super deals. Although the entire sale runs for 3 weeks, this year’s #JumiaBlackFridays has four special Fridays on which exclusive deals will be available. Many flash sales, treasure hunts and many contests, this year promises to be the best in recent times. Customers get free 7 day return policy and can pay on delivery or via the various online payment platforms.
The Co-MD of Jumia Ghana, Mr. Kayode Adeyinka, enumerated the various pick-up outlets Jumia Ghana has provided outside Accra to ensure that customers outside Accra also get their ordered products to them.
“We now have pick-up shops in KNUST (Kumasi), Takoradi, Sunyani. Tamale and Cape coast. All these are geared at ensuring our customers enjoy these great deals no matter where they are in Ghana ’’
Co-Chief Executive Officer of Jumia Ghana, Mr. Ore Odusanya said “This year, Jumia Black Friday will bring to customer’s the greatest deals and best of customer experience and an opportunity to grow businesses, SMEs and young entrepreneurs”.
The Co-Chief Executive Director for Jumia Ghana Mr. Ore Odusanya in an interview with Business Day emphasized “during the Black Friday sale, we expect about 5Million visitors to the website. Asides our huge digital footprint we are investing heavily on above the line channels and will have close to 1,000 slots on Radio and over 500 TV slots. We will also be working with MTN as a key partner to reach their 17Million customer base. This when done will create as much awareness as possible and give Ghanaians the opportunity to be part of this historic event.’’
With just a few days to the start of Jumia’s Black Friday sale, there is an aura of excitement and anticipation in the air as customers have saved months in order to get their much needed items at very cheap prices. Customers also look forward to great discounts on quality items as well as various exciting activities where they can win so much.
Jumia Black Friday is however not limited to e-commerce alone and customers also have a great opportunity to enjoy huge discounts of up to 70% on hotels in Ghana as well as cheap flight deals and packages to Dubai, South Africa and Sao Tome. They also get an extra 30% OFF when they use the voucher BLACKF30 on all hotels in Ghana.
Discounts will be available on all restaurants during this period as well. Great discounts of up to 50% on meals as well as free meal giveaways make 2018, Black Friday festival a very mouthwatering.
“Ghanaian should get ready, not only for widest range of products, or deals but best prices from brands like Nasco, Binatone, Infinix, Gandour, men and women fashion, household etc.
Background
The term, ‘Black Friday’, was coined in the 1960s to mark the unofficial kickoff to Christmas shopping season in the U.S. Black Friday is not an official holiday in the U.S. but shops and shoppers use the opportunity to buy goods at reduced rates.
Some of the products to be discounted to include Electronics, by almost half of their original costs. Festive deals could also be viewed on the Facebook Event Page, and their website and their social media platform all day on during this festive session.
It said that buyers could leverage this to stay connected to everything as it happens, as they would be the only source of information to Black Friday shoppers.
Jumia Ghana is still the leading in e-commerce business and still want to maintain that prestigious brand.
