The Chief Executive Officer and Managing Director of Energy Bank, Christiana Ekaete Olaoye, placed second in the latest ‘Ghana Banking CEO’s Media Coverage Index’ in August 2017, conducted by the Centre for Media Analysis (CMA).
She was the second most visible personality with19 direct quotes and 20 paraphrases representing a score of 11.71 percent.
GCB Bank’s MD, Anselm Sowah, occupied the first position.
He was the most visible personality and directly quoted among 27 of 35 bank CEOs covered by the Ghanaian media in August, 2017.
He garnered a visibility score of 27.33 percent on the index with a total of 33 direct quotes and 58 paraphrases, most of which were in relation to GCB Bank’s takeover of UT and Capital banks in August, 2017. This was a significant leap compared to his visibility score of 5.44 percent in July, 2017.
Among other banks who made it to the Top 10 CEO Visibility Coverage Index were: Fidelity Bank’s CEO, Jim Baiden – 6.91percent visibility score; GTBank’s Lakan Sanusi- 6.61percent; Cal Bank’s Frank Adu Jnr – 5.41percent, Barclay’s Patience Akyianu – 3.30 percent and ADB’s Dr. John Kofi Mensah – 3.00 percent.
Anthony Jordan, who replaced Robert Le Hunt as Acting CEO of HFC Bank garnered the list visibility of 2.7 percent among the Top-10 CEO’s on the August 2017 index.
CEOs’ media visibility is a corporate catalyst that induces positive client and consumer relations.
Analysts at CMA, therefore, encourage banking institutions to evolve CEO’s content auditing matrix to track the visibility of their CEOs as a way of brand penetration strategy.
Ghana Banking CEO Media Coverage Index is a monthly and quarterly assessment designed to ascertain the media coverage of Chief Executives of banking institutions in the country and to evaluate their public visibility and its impact on their respective brands.
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