The pace at which a customer seeks gratification has quickened today, resulting in increased competition in all business spheres. Now, the ultimate race is to find satisfaction through customer gratification.
Dr. Gary Linkov, a board-certified plastic surgeon and renowned hair restoration expert, reveals why customer gratification should always be your priority as an entrepreneur or a service provider.
It’s good for your business processes.
“When you aim towards customer gratification, you align your business processes accordingly,” explains Dr. Gary Linkov. “You offer added value, you take note of your customer’s instincts, needs, and wants before preparing every sales and marketing blueprint, and you always keep the satisfaction of the customer in mind.”
Dr. Linkov firmly believes that every business should align its processes with the customer as the focal point. He says he always ensures that his patients are aware of the entire process of hair transplantation and go through the necessary tests and consultations. At every point, his business process provides gratification to the client.
It’s good for the customer.
A satisfied and happy customer is one who is likely to not only return but also recommend you to their acquaintances. A good experience leaves a customer with a feeling of “money well spent” and appreciation for the product or service. And it’s a fact that repeat customers are the heart and soul of most business enterprises.
In cases where repeat business is not necessary, like Dr. Linkov’s hair restoration service, the customer will ensure that he speaks of his experience to others so that they too may cherish the same gratification.
It’s good for your overall business.
When Dr. Gary Linkov says that there is indeed no greater satisfaction than customer gratification, he speaks from the knowledge he has gained from a long line of positive experiences with his patients. “Every business owner knows that a gratified customer results in trust, loyalty, and most importantly, repeat business and positive reviews. What else could a business owner want?” says Dr. Linkov.
These essential insights from Dr. Gary Linkov are not just limited to the medical field. Apply these rules of customer gratification to any business, and you are sure to find success and satisfaction in what you do.
