Time is as essential to man as the pieces of artifacts that show them. This is why Designa Individual Watches, an on-demand watch design company, fondly regarded in its abbreviated ‘DiW,’ has been revolutionizing the world of watch design since its inception in 2015. Headquartered in Hamburg, Germany, DiW has taken the designing of watches one step beyond the customary methodologies with its customization of watches from exclusive materials.
Designa Individual Watches (DiW) differs from other watch design or watch manufacturing companies as it specializes in the customization of watches based on clients’ requests and personal tastes, but with the unique usage of high-quality materials – most notably carbon fiber – in the configurative process. As Gleb Karlsen, the Brand Manager of DiW Manufacture, once said, after the whole process of modification, “The wait is totally worth it.”
The high-end composite materials come with a lot of merits. After the 22 weeks-long design has been finalized, the beautifully-recrafted timepiece becomes lightweight and five times less heavy than the commonly deployed stainless steel. In addition, the carbon fiber-made watch becomes more resistant to water and less vulnerable to possible threats. The end result of the redesigning, the perfectionistic recreation of the luxury timepiece, is, in turn, the realization of the company’s goal as is written on the website thus, “We aim into the creation of a high-end timepiece that should be wearable, light and reliable. The Art of customization taken to a new level.”
The journey of this enterprise began in 2015 after being co-founded by “2 passionate individuals” whose goals have been further propelled by specially gifted hands. The website evidences this in the statement, “Thanks to a team of the best craftsmen, it was possible to achieve a new technological breakthrough working with high-end composite materials.” DiW has reached such global reckoning that “The company provides worldwide shipping, so there are no limitations for international inquiries. There is no stock, so there’s no physical store as well.”
The niche of luxury watch redesigning is an enterprise delved into by a few. Nonetheless, DiW’s recrafting of timepieces is one of a kind. The impact of DiW on timepieces will indeed be timeless and generational.
