Business Day Newspaper, Ghana’s most trusted business newspaper, has launched its online digital platform, known as Business Day Digital (http://www.businessdayghana.com) to offer its readers incisive coverage of all major national and international business and financial news, with a specific focus on the Ghanaian economy, oil and gas, companies and financial markets.
Business Day Digital, launched last week, is the digital identity of the newspaper, including apps for iPhones, iPads, Android devices, BlackBerry, personal computers, and a responsive website (http://www.businessdayghana.com).
The next-generation website, a key development in the continued digital evolution of Business Day, features more multimedia content, endless scrolling and a mobile-first design.
The platform also offers important new revenue opportunities for Business Day as it looks to shift revenue from print to digital sources. Premium content will be emphasized to encourage digital subscriptions, while clearly-marked native advertising and sponsored content will be incorporated.
The platform also offers group subscriptions, which allow companies, organizations and education institutions to purchase digital access for a set number of authorized users, under one bill and at a discounted rate.
Written by top award winning journalists and financial analysts, Business Day Newspaper is targeted at corporate decision-makers, policy makers, Business Schools, as well as international institutions, companies and investors with interest in Ghana and beyond.
The 56-page coloured newspaper has exclusivity to Harvard Business Review and Financial Times (UK) contents. With a circulation of 30,000 across the nation, the paper is targeted at corporate decision-makers and policy makers, Business Schools, as well as international institutions, companies and investors with interest in Ghana and beyond.
Business Day Digital is a digitally native news outlet for business people in Ghana and the new global economy. The digital edition will also serve as the readable replica of the print version of the newspaper. The page layout, advertisements and numbering are similar. These editions can be accessed through: PCs, IPad, Tablets and Smartphones.
The Chief Executive Officer and the Editor-in-Chief of Business Day, Felix Dela Klutse, told the media that: “Business Day digital will provide exclusive video interviews, as well as up-to-the-minute videos from across the world, and will be available on virtually any device that has an internet connection, including personal computers, tablets, and smartphones.”
He continued: “we publish bracingly creative and intelligent journalism with a broad worldview, built primarily for the devices closest at hand: tablets and mobile phones. “
Mr. Klutse said Business Day has partnered with some of the world’s top news organisations in order to provide its cherished readers with the best business and financial news. Partners include AllAfrica.com, Reuters, Bloomberg, Financial Times, Harvard Business Review, among others.
The CEO of Business Day is confident the launch of Business Day Digital (www.businessdayghana.com) will revolutionise business and financial journalism across the globe.
He said: “Business Day will offer content providers a platform to reach out to larger audiences and demographics, both locally and internationally.”
I expect Business Day Digital to in the not-too-distant-future become the number one source in Ghana and Africa for accurate and reliable business and financial news, Mr. Klutse added.
By Sheila Williams
