FBN Bank Ghana Limited has expressed optimism in becoming one of the best banks in the country.
To achieve this vision, the bank has re-equipped and re-tooled as part of its rebranding process using the key enablers of technology, branding and resourcing to differentiate FBNBank from its competitors in the industry.
Board Chairman, Joseph Yieleh Chireh revealed this at the launch of a second Spintex branch of the bank in Accra which brings the number of branches operating in Ghana to 18.
He noted that, with the many financial institutions dotted along Spintex Road one might wonder why FBN Bank Ghana is opening a second branch there.
“The rationale is that the bank has a strategy to expand its presence in the country in order to meet the increasing financial solutions needs of individuals and businesses operating within this enclave” the Board Chair stressed.
Hon. Yieleh Chireh added that the opening of a second Spintex Road branch also signals the bank’s commitment to becoming the clear leader in the country’s financial sector, as well as setting the standard for customer experience and excellence in financial service solutions.
“Since excellent service delivery underpins the business of banking, FBN Bank is aspiring to attain a top-five ranking in all segments of industry customer service surveys, and reduce customer complaints to the barest minimum”.
Also, the Managing Director of FBN Bank, Seyi Oyefeso in his welcome address said the bank will be issuing and activating Personalized MasterCards instantly in the country to customers.
He indicated that they are leaving no stone unturned “to improve touchpoints through which our customers access our services, with the introduction of new solution-based products and services for individuals and the business community”.
Mr. Oyefeso stated that everything FBNBank does is with the aim of meeting the needs of the Bank’s different stakeholder groups in order to provide value, meaning and opportunities for them.
FBN Bank Ghana emerges from an enviably rich heritage and banking tradition, which has shaped its business to become the clear leader across several markets in Africa and beyond.
The iconic African elephant with navy blue and ivory colours has been a symbol of one of the biggest international players in the financial services industry to date.
Over the past 120 years, its parent bank, First Bank of Nigeria has served its customers with excellence, impacted positively on the banking industry as a pioneer, and contributed to the growth of the economies in which it operates.
