Pencil art industry, challenges and opportunities in Ghana [Video report]

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Love for pencil drawing is gaining appeal in Ghana.

There are reports that arts and culture contributed about 800 billion dollars to the American economy.

With regard to painting, sculpture and the likes, it is believed that, that sub-sector is worth over 60 billion dollars.

But how big is the market for pencil art in Ghana? Is it a sustainable form of livelihood for those involved and how is social media influencing their sales?

Citi Business News has been speaking to some pencil artists across the capital, Accra.

In this report, the pencil artists spoke about their challenges, opportunities and what can be done to support the industry to rake in more revenue and contribute immensely to the Ghanaian economy.

Click the video below to watch the full report:

CBN

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