Indian mobile phones manufacturer, Lava Technologies, has
unveiled its variety of quality and affordable mobile phones onto the local
telecoms market.
LAVA mobile phones that have been introduced to the market are the Champion
Series: C1, A1, N1 and the Z series smartphones: Z81 2GB, Z81 3GB and the Iris
51.
The company is banking on the prices and quality of its products as its
competitive edge in the market having already established a strategic
partnership with I2, a vibrant mobile phones distribution company that will be
using both online and offline channels to help LAVA promote the brand.
Executive Director of Lava Africa, Saurabh Verma, speaking at the launch event
in Accra, said: “Our core belief is to empower all stakeholders including
promoters, partners, retailers and consumers. As a small company, we seek to
make available technology more affordable to our consumers as a way of
empowering them.”
He added: “We have a good distribution network and a partner that can easily
supply our products to the market; from factory to distributor and then to the
retailer so we can be more efficient to the end consumer.”
Mr. Verma said there are about 1.8 billion people in the world at the end of
the technology pyramid who do not have the affordability to buy expensive
mobile phones even though they deserve the technology.
“These people also need technology so that they can better their lives so we
are here to empower them with our affordable quality range of smartphones,” he
indicated.
Managing Director of I2, the official distributor for the Lava brand, Je Lee,
expressed optimism that the smartphones will survive the Ghanaian market with
its unique features and affordability.
He indicated: “We are very certain that Lava brands are going to pick off very
fast and with the support of the media and dealers, we will able to push a
strong sales network for the brand across the country.
One of the good things that we found with Lava phones that have already
researched about the local market and introduced products that are fit for the
market, which is quite impressive.”
Mr. Lee said I2 has been on the Ghanaian market for over 15 years and has been
dealing with a lot of brands and that has given the company some good insight
about brands that can work on the domestic market.
“Users of Lava phones will find it cost efficient, durable and offers value for
money. Consumers now don’t need high specs brands because everything can now be
done with every smartphones,” he added.
On his part, Vikram Singh Parmar, CEO for Lava Africa, said in a press release
that the vision of Lava is to make valuable technology accessible to people and
empower them to do more and be more.
“In the last 9 years, we have traveled this journey of making this possible and
today, we can promise the most trustworthy products and the most reliable user
experience to our customers,” he said.
After entering the African mobile market through Egypt, Lava, the fastest
growing Indian mobile phone company has launched its operations in Ghana with a
promise to deliver valuable and reliable yet affordable mobile technology to
the market and community.
Since its inception in 2009, Lava has grown to become the fourth largest mobile
phone brand in India with established operations and leading presence in major
emerging markets including India, Middle East (UAE, Saudi & Kuwait),
Thailand, Bangladesh, Nepal, Pakistan, Myanmar, Sri Lanka, Russia, Indonesia and
Mexico, Egypt, Sudan, Nigeria and Kenya.
By Patrick Paintsil
