By Sheila WILLIAMS
In line with QNET global agenda to continue to empower entrepreneurs across Africa and specifically in Ghana, has held its empowerment marketing skills training for the media and its growing base of independent representatives in the Northern Region of Ghana.
QNET, has emerged as a prominent player in the direct selling industry, a pioneer in the eCommerce space, and one of the few Asian companies in business with a fast-growing global footprint, especially in emerging markets that have only recently discovered direct selling, over the past 20 years.
Growing from a single-product company at the time of its inception to a lifestyle company with a wide range of products focused on health, wellness, and holistic living, with millions of happy and satisfied customers in more than 100 countries.
Speaking at the training session, Mr. TG KINTANAR, Director on QI Board, parent company of QNET : “With a portfolio of a single product at its inception, QNET is today, rich in more than 100 products in the categories of Health (with dietary supplements like EDGE, KENTA), Well-being (with energy products like Amezcua BioDisc 3, Chi Pendant 3), Home and Lifestyle (with HomePure, a water purification system), Personal Care (with men’s shower gel DEFY, ELIXA, women care cosmetics), watches and Jewelry (with Bernhard H. Mayer brand), Online Education (such as qLearn) and Holidays (with the TripSavr packages), to name a few.”
One of the very few pioneers of QNET’s business presence in Africa, Mr. Cherian MATHIEW, attested how He has dedicated more than 17 years to the organisation, said: “QNET works everyday to offer innovative products tailored to the needs of its consumers and Independent Representatives (IRs) who are its reason to be.
In addition to product research, QNET provides training and capacity building for its Independent Representatives empowering them to create and distribute wealth.”
The training session brought together leaders of QNET, and the independent representatives in Tamale to meet and engage on sharping their marketing skills.
According to them, several thousands of Ghanaians have been given new lease of life and empowered to become entrepreneurs. They added that : “We don’t only provide the opportunity for them to change their stories by buying and distributing QNET’s wide range of products, we also offer them free professional marketing training. These are trainings that could cost them a lot of money if offered by universities or training institutions.”
Direct selling is a thriving global industry that generated USD 189.6 billion in 2017 and involves over 116 million people around the world. QNET’s e-commerce platform has allowed the company to grow seamlessly across international borders and the grassroots business model has helped create entrepreneurs, especially in emerging economies where there is a shortage of mainstream income opportunities.
QNET is also actively involved in community building across the globe, through its corporate foundation “RYTHM”. Its mission is to promote strategic and sustainable development of communities in need through social investment, fundraising and grant-making, under three focus areas – children with special needs, community development and community wellbeing.
