Vivo Energy Ghana Limited, the company that distributes and markets Shell branded products and services in Ghana, has presented four brand new Shell lubricants trucks to its key distributors, it has announced in a statement.
The presentation of the Shell lubricants branded trucks forms part of Vivo Energy Ghana’s business development support to its key distributors, to facilitate the transportation of Shell lubricants safely across the country.
The Shell lubricants branded trucks will also serve as moving billboards, as the range of lubricants has been printed on the trucks to create constant top-of-mind awareness for existing and potential customers and a reminder of the best choice for quality lubricants.
Presenting the keys to the trucks, the Managing Director of Vivo Energy Ghana, Mr. Ebenezer Faulkner, tasked the distributors to work hard to exceed their set targets.
“The presentation of these new trucks aligns with our business strategy to improve coverage and penetration of our quality lubricants and to ensure our outlets are well-stocked to meet the needs of our loyal customers,” said Mr. Faulkner.
Mr. Daniel Mensah of Bazaar Distribution commended Vivo Energy Ghana for the gesture. “Shell has done it again! First, Shell supported distributors with garages. Now they have given us trucks, which will surely help to boost sales.”
Mr. Dickson Yengbe, Head of Dico Dee Company Limited, also expressed gratitude. “We are really happy and thankful that the trucks are here. They will help us to go the extra mile, and we hope that they will help deliver increased volumes of lubricants.”
Vivi Energy said the presentation highlights its commitment to bringing Shell branded products to the broadest base of retail and commercial consumers in Ghana, and Africa as a whole.
Vivo Energy was established in 2013. The Shell brand has been in Ghana since 1928. Vivo Energy Ghana has a fuels storage capacity of 11,000m³ and 173 service stations, with many offering Shell Cards and convenience retail stores.
Vivo Energy Ghana employs 145 people. The company is recognised as a leader in the oil industry, championing and setting standards for safety.
Vivo Energy provides solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash).
The company employs around 2,100 people, operates over 1,500 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity. Shell and Vivo Lubricants have blending capacity of around 125,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
