Vivo Energy Ghana Limited, the company that distributes and markets Shell branded products and services in Ghana, has presented four brand new Shell lubricants trucks to its key distributors.
The presentation of the Shell lubricants branded trucks forms part of Vivo Energy Ghana’s business development support to its key distributors, to facilitate the transportation of Shell lubricants safely across the country.
The Shell lubricants branded trucks will also serve as moving billboards, as the range of lubricants has been printed on the trucks to create constant top-of-mind awareness for existing and potential customers and a reminder of the best choice for quality lubricants.
Presenting the keys to the trucks, the Managing Director of Vivo Energy Ghana, Mr. Ebenezer Faulkner, tasked the distributors to work hard to exceed their set targets.
“The presentation of these new trucks align with our business strategy to improve coverage and penetration of our quality lubricants and to ensure our outlets are well-stocked to meet the needs of our loyal customers,” said Mr. Faulkner.
Mr. Daniel Mensah of Bazaar Distribution commended Vivo Energy Ghana for this gesture. “Shell has done it again! First, Shell supported distributors with garages. Now they have given us trucks, which will surely help to boost sales.”
Mr. Dickson Yengbe, Head of Dico Dee Company Limited, expressed further gratitude. “We are really happy and thankful that the trucks are here. They will help us to go the extra mile, and we hope that they will help deliver increased volumes of lubricants.”
The presentation highlights Vivo Energy’s commitment to bringing Shell branded products to the broadest base of retail and commercial consumers in Ghana, and Africa as a whole.
Shell lubricants offer high performance and are designed to enhance engine life as well as reduce wear and maintenance costs.
