MultiChoice Africa on Saturday, 16 March launched its MultiChoice Talent Factory (MTF) portal.
The online portal, which is the third touchpoint of the initiative, follows the launch of three regional MTF academies in West, East and Southern Africa; a 12-month film training programme aimed at up-skilling the next generation of passionate young film creatives in October 2018; and the MTF Masterclasses in January 2019, to up-skill industry professionals.
The interactive online portal is aimed at profiling and connecting Africa’s industry creatives and bringing pan-African talent and opportunities together in one place.
The digital portal will allow filmmakers across the continent to network, find talent and showcase their work. Access to the portal is through registration on www.multichoicetalentfactory.com which will serve as an authoritative source of industry news, supported by MultiChoice’s long-standing position of being Africa’s leading storyteller. Users of the portal – up-and-coming talent and industry professionals – can also network with each other, connect and collaborate. The MTF Portal will also provide information on the MTF Academies and Master classes.
The MTF Portal forms part of the investment MultiChoice has made to improve the quality and support the production of local content and storytelling across the continent. The Portal will serve both seasoned professionals and aspiring talent in Africa’s film and TV industry.
Managing Director of MultiChoice Ghana, Cecil Sunkwa Mills, stated: “MultiChoice has listened and has made it possible today. This unique innovation is a long-awaited window of real connectivity opportunities for ideas and resource sharing plus a network for creative minds from Ghana and other African countries, to reach out and tell our own stories through new partnerships without borders.”
“The global commercial potential of the exposure created by this portal is significant, but the success will be dependent on the ownership and nurturing by the creators, to show the quality of Africa’s talent through works and profiles made available on the portal. We are grateful for the support provided by various agencies and players towards the successful rollout of the third phase of the MTF initiative and its impact on empowering our communities through the exposed creativity.”
In his view, MTF Academy West Africa director, Femi Odugbemi believes the networking portal will be yet another important tool that will play a key role in strengthening the credibility of Africa’s creative film and television industry.
“For a long time, Africans within our industry have gone to great lengths to prove that what we do is credible enough to be treated as an important economic player in our respective economies. The MTF portal will prove that not only is our industry just as structured and plausible, and most importantly, that it can compete on a global scale.”
ClassFM
