MTN Group launched the
Africa’s first Mobile Money (MoMo) artificial intelligence service or
“chatbot”.
The chatbot went live in Ivory Coast in May and will be rolled out across MTN’s
MoMo footprint in the next few months.
The artificial intelligence mobile money “assistant” enables customers to
engage with MTN’s MoMo services, including payments, on various social media
platforms such as WhatsApp and Facebook Messenger, and via SMS.
The service will also be included over time, in MTN’s own newly released
advanced instant messaging service “Ayoba”.
The chatbot is an artificial intelligence guide that assists users to navigate
MTN’s MoMo services and provide other useful information.
This innovation leverages messaging and artificial intelligence to drive
customer engagement and enhance their MTN MoMo experience.
Commenting on the launch, MTN Group President and CEO, Rob Shuter said, “We are
passionate about bringing the power of our mobile money solutions to more than
60 million customers across Africa over the next few years. Harnessing modern
technologies like artificial intelligence can improve in scale, how MTN
interacts with customers, enabling them to reach us anytime and anywhere,
through a variety of channels including social networks and messaging
applications.
“We can also harness the power of artificial intelligence to provide our
customers with the right answers to their questions at the right time.”
Shuter added, “We are committed to improving financial inclusion with a range
of solutions aimed at addressing the needs of various market segments. While
MTN has made great strides in these areas, we will continue working to deliver
our vision for MTN to become one of the largest Fintech players across our
footprint.”
itnewsafrica
