By: Sheila WILLIAMS
A Tourism, Creative Art and Culture forum for buying, selling, networking, exhibiting and sampling of ‘Made in Ghana’ products will open tomorrow, Tuesday 28 November in Accra.
The event, dubbed ‘Dwapa’ will run till 4th December 2017 at the Ghana International Trade Fair Centre and be on the theme: “Promoting Made in Ghana Goods and Business Innovation: 60 years on.”
‘Dwapa’, which literally means ‘perfect marketing’, is not just about exhibition, as it will run concurrent workshops on labelling and packaging for export, as well as, seminars on export financing, investment opportunities and more.
In an interview, Mr. Bonna Addo, the Exhibition Director of Dwapa Trade Fair, said the fair is aimed at reviving the current dormant and dilapidated trade shows in Ghana, knowing the huge economy returns these fairs do for nation building.
Trade fairs used to be very common some years past, hence the time to act and revive them is now.
“Fairs serve as direct medium to interact with product associates; that is, explaining and exposing the benefits of products. ‘Dwapa’ aims to help unearth hidden potentials in Ghana, among other important benefits,” Mr. Addo added.
In attendance at the fair will be ministers of state, policymakers, opinion leaders, decision makers, foreign investors business executives, commercial and industrial representatives stakeholders and the general public.
The fair will comprise of the exhibition of primary and secondary products/goods and services. Other targeted exhibitors will be contractors, industries, farmers, hoteliers, researchers and research institutes, manufacturers, associations, among others.
Other side attractions would be fashion shows with locally-made textile trending dresses, as well as, a musical concert for visitors and exhibitors.
The event, anticipated to bring back Ghana’s lost expo-culture fairs at the Ghana Trade Fair Centre, will take place at 10:00am to 8:00pm each day to promote purely made-in-Ghana goods and business innovation.
