By Sheila WILLIAMS
Digitization of the banking sector – en route to a cashless Africa. The Banking Industry’s efforts to shift to digital channels have been staggered, at best.
The International Center for Strategic Alliances, the Digital Banking Summit –Innovation & Excellence Awards 2019 will bring forth a C-level platform that will concentrate on global trends and disruptions, how market players can ascertain opportunities and respond to the threats.
The industry’s financial pressures and global economic uncertainties, there is an increased urgency and opportunity to adopt an all inclusive approach to going digital and integrating that strategy across the banking ecosystem.
Embracing a fully digital strategy requires end-to-end modernization or a bank’s infrastructure.
Summit Focus
The two day Summitwould focus on the big issues from Fintech Disruption to Financial Inclusion, Blockchain Digital Innovation and Regtech,inthe sector as well as Emerging Payment Methods in the industry.
Equally important, it requires a transition from an account-based view of banking customers to one that knows them as individuals and enhances the customer experience with relevant, convenient and personalized products and service.
Current Banking Practices in Africa
For banks in Africa, many payments are transacted through mobile apps controlled by online-payments specialists and digital merchants. Payments represent the foothold for the entire banking relationship, and this base is under attack, this offering a strong Payment- Plan as part of a holistic strategy for digital banking is therefore an imperative for banks.
But to compete in this emerging arena, banks must meet the expectations of digital natives, delivering diverse tools to help customers make smart decisions across a range of financial services. They should begin by capturing their customers’ most frequent transactions with the new mobile channel and then proceed toward a fully digital relationship.
The Digital Banking Summit & Awards 2019
The Digital Banking Summit – Innovation & Excellence Awards 2019, brings together specialists and experts in banking, digital transformation and customer experience, to discuss, deliberate and share the best practices prevalent in the industry.
The Summit would have over 250 senior experts ranging from Members of the board, C-level executives, Senior Vice Presidents, Vice Presidents, Directors and Heads of departments from the banking industry are invited and are expected to attend this event.
The banking landscape is ever-changing, and your competitors are exploring new ideas and innovations that will shatter the status quo. Financial marketers have to stay sharp to keep their institution relevant and competitive in this fluid and ever-changing environment.
There would be Keynotes address, Candid Conversations, Fire-Side Chat, Panels, and Focus sessions the summit aims to outline the challenges and opportunities within the industry, the content has been curated to educate, inspire and empower leaders to advance their pioneering strategies and integration – effectively cultivating their bottom line.
The Summit would be held on Monday 19th August to Tuesday 20th August, 2019 at the Kempinski- Gold Coast Hotel, in Accra.
Join the expert to learn the new Fintech digital marketing strategies, what’s working, what would not work and how to transform your bank’s digital strategy and marketing for sustainable growth.
