By: Sheila WILLIAMS
Customers at various Shell service stations in Ghana were given special treatment when management and staff of Vivo Energy Ghana, the Shell licensee, embarked on its annual Customer Contact Day to thank customers for their loyalty throughout the year.
This year’s Customer Contact Day was under the theme ‘Get more’ to reinforce Shell’s promise of giving more value to motorists. Staff of the company interacted with customers at the forecourt, lube bays, Shell shops and offered services including fuelling their tanks, cleaning windscreens, sharing freebies with them as well as soliciting feedback from customers.
In an interview, the Managing Director of Vivo Energy Ghana, Mr. Ben Hassan Ouattara reiterated Vivo Energy Ghana’s commitment to its customers by putting them at the centre of everything it does.
“We cherish our customers to the extent that we have brought all the happiness in our industry to Shell service stations this festive season. We are currently running our Shell Club loyalty programme, which is the first comprehensive loyalty programme for all categories of motorists in our industry. It is all about giving our customers happiness on every visit to our service stations”, he said.
He added that customers will have to register and sign in to the Shell Club card to build points anytime they buy fuel, lubricants or items from the shop to enjoy amazing gifts of their choice.
The Marketing Manager of Vivo Energy Ghana, Mr. Jerry Boachie-Danquah, touching on the ongoing ‘Shell Get more’ promotion, said it will run till the end of the year. Customers stand the chance of winning brand new Suzuki Alto k10 vehicles, motorbikes with helmets, airtime, mobile phones, and other exciting prizes, anytime they buy GHS100 worth of fuel or items from the shop or four litres or more of Shell lubricants to pick a scratch card.
“After you have bought your items or fuel, dial *714*18* secret number# to win any of the amazing prizes instantly. There are no draws, so it is all happiness at Shell service stations this festive season with two more prize presentations to go. Customers who do not win instant prizes can build up points on the Shell Club and redeem gifts at their own convenience”, he add.
Customer Feedback
A highly satisfied customer who was served by the Managing Director at the Airport City Shell service station, Mawuli Gbeho, was full of commendations to Shell for the service quality and delivery at the station. “I have been buying fuel from Shell since 1999 and I continue to receive the best customer service. The fuel is very clean too and I get the right quantity anytime I buy from here. Keep up the good work”.
